For halloween, Jetblue decided to go to its three busiest cities and join the trick-or-treating fun by “moving in” and becoming the one house that always has the full-size candy - and with all the spooky bells and whistles a kid could hope for.
Welcome to the Jetboo house. However, what is a Jetboo house? basically it's a spooky (but inviting!) "house at the end of the block" that's covered in cobwebs and fog, where kiddos can trick or treat for full-size candy and adults can get scratchers that offer a chance for a free flight.
To promote these halloween haunts, we created a promo video with dolls and bugs and hands holding knives and specially carved pumpkins.